In the 30’s, Fuji established the first national stage race between Osaka and Tokyo and, naturally sponsored the winning team of this “Tour de Japan.” Today, this race remains one of the premier races in all of Asia.įuji’s racing tradition continued, when in 1951 the first Asian games held in New Delhi and was won by a young Shoichiro Sugihara on a Fuji. By the roaring twenties, Fuji was well on its way and was Japan’s most popular bike, dominating not just the marketplace, but also winning races in the increasingly popular cycling competitions being held around Japan.įuji engineers began researching and developing bicycles for world-class racing, not only to win, but also to use the competitive environment as a laboratory for advanced bicycle technology, discovering faster, lighter and more durable designs. When the first bikes rolled off the line, Fuji engineers recognized the need for designs that would perform at a higher level. Since the first Fuji bike was built, Fuji was destined to become a leader in the bicycle industry. Just before the turn of the century in 1899, Japan’s Nichibei Fuji was born. Fuji continues its tradition of innovation and value that is hard to beat. In 2000, they recorded firsts again with the Fuji Team, the bike the Mercury Cycling Team rode to more US National Cup wins than any other team in the past three seasons. Beginning in 1899 Fuji has recorded an impressive number of technological firsts.
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